, 'the future beyond brands' (via Gawker
) appears to be some kind of new school marketing trick: 'Put simply, Lovemarks inspire ‘Loyalty Beyond Reason.' Only a marketing company could pre-suppose that there’s a reason behind people’s blind devotion to certain brands. So which brands have now become ‘Lovemarks’? (an odious word) The usual suspects: Audi
. Don't forget, though, that 'Lovemarks aren't owned by corporations. They're owned by YOU.'
The quote that Gawker seizes on, 'the reality is that brands have run out of juice against the forces of commodification,' is totally non-sensical. Brands must be contrary to commodification? So, a marketing company is telling us that what lies beyond brands are things we are insanely loyal to, yet have somehow escaped being a commodified ‘thing’ at all? Sort of related. Giant Floating Purple Pills
- why pharmaceutical advertising is out of control (via Sachs Report
). 'In 1997, pharmcos spent $791 million on TV ads. Today that figure is well over $3 billion.'
on Greenside, cause of the week. See his links to local deco delights that have been needlessly destroyed in the recent past / photos of Nineteenth Century India
/ today is the 300th anniversary of the Great Storm of 1703
, which ravaged England with tragic consequences. Read more
: '[Daniel] Defoe estimated that the number of fatalities on land stood at 123 with over 8,000 killed offshore.'
, via Geisha asobi
, via Cipango
, which delights in eccentric, disturbing and just plain grotesque visual arts. We're intrigued by the work of Nazif Topcuoglu
; dense, layered, somewhat perverse in a Cronenberg
kind of way / delighted to discover yesterday that a colleague has a co-starring role in this Kim Wilde
video / homage to Jean-Claude Forest
, creator of Barbarella / utterly horrific stories of bodily parasites
(BBC link, no nasty pictures).
have been 'wreaking havoc with electrons for over forty years'. See their shrunken coins
and the exploding transformer
, at Arcs n'Sparks
, their page devoted to electricity doing crazy things (via Ritilan
). Related: Net Power Boys
, at Kazuo Hakamada's Bits Town
/ mysterious explosion: the story of the Wall Street bombing of 1920
, an artist database, which has a special feature on Caspar David Friedrich
/ Jeffrey Tsui's Visions and Innovations
, experimental design via MIT's architecture department
, a weblog (the css tricks are actually at Zen Garden
- I got confused. Thanks Liane
- check her excellent photos of Silkworm
)) / Crooked Timber
weblog, on literature and all things literary.