Some more about Activaire
, mentioned last week in connection with the 'Scores for Stores
' project. Started by Lara Wiesenthal, a DJ with an architecture degree (not a rare a combination as one might think), Activaire was intended to bring better quality music to the new breed of retail spaces that were springing up in NY. Many stores have in-house DJs (think music and fashion retailers in particular) or nationwide radio networks, and smaller boutiques often host parties and launches that are graced with live music or mixing. But that's expensive to do all the time, and it consumes vital retail space as well. Responding to architect-design boutiques, Wiesenthal aims to 'score the space as if it were a movie', providing clients with 30 hours of mp3s from the 94 artists in their catalogue
Each space in the 'Scores for Stores' project is carefully shaped through the relevant playlist
, whether it be an elevator
, or a dentist
('These soothing tracks have the effect of aural novocaine, to compliment the oral novocaine.') But is this little more than upmarket Muzak
? Both companies have surprisingly similar mission statements: 'Once "Background Music," now "Audio Architecture," Muzak creates experiences with music,' the South Carolina-based company's website states.
Muzak is explicitly about about control, keeping the emotions in check, or allowing them to reign free - but not too free. Muzak has known this since then 1950s, when 'Music programming went a step further .... with Stimulus Progression, the notion that the intensity of the music directly influenced employee productivity - morning, noon and night.' Muzak's MuzakVoice
site is explicit: read all about 'Your On-Hold Customer'
, and learn how 'a blend of custom messages and music, Muzak® Marketing On Hold® will engage your callers, meet their expectations and accomplish your goals.' The background information on 'brand voicing
' is also fascinating: listen to how Muzak can design a 'brand voice' for a sports store
in Everywhere, USA, a bank in Salisbury
(not this Salisbury
) and a bright young city dentist
(what is this obsession with dentists?).
brings you 'the best of bygone eras' (thanks Patrícia) - a wonderful resource of all those galleries you meant to clip and share but never got round to / Sideline Publications
, new poetry and prose / The Joy of Shards
, a mosaic-centric site looked after by Rod Humby. Having spent the weekend looking at Gaudi, it was nice synchronicity to find the joy of mosaics in our in tray. More – much, much more – on ceramics at Cynthia Korzekwa’s Obliterated
A collection of links to found things
. As an experiment, we'd like to have more found objects - of any type - here at things
. See here
for details / Bluishorange
is looking great at the moment / countries of the mind
/ the end
of the Las Vegas Guggenheim
/ historic printing
in the United States (via tmn
/ the evolution of the Alfa Romeo
logo - especially this image
). More logo evolutions: Collins
, and many, many more at Goodlogo.com
Can anyone explain why our blogger templates are suddenly months old and don't allow us to change them? Very mysterious.