All this emphasis on subordinate and parent - 'sub-brands' - reveals the whole cunning charade for what it is; an opaque language that, ultimately, benefits only one element of the producer-consumer relationship - the brand engineer, in this case Landor. Like most consultancies, Landor considers branding a 'science', allowing them to teach their clients that brands are 'familiar beacons of trust to consumers,' a positive asset that will make their 'buying decisions much simpler.'
We thought about brands long and hard back in things 14, concluding, as have many others, that the corporate benevolence behind simplifying our lives and 'buying decisions' is highly pernicious, an attempt to gain control of our sub-conscious and infuse the everyday with definitions and ideals that derive from and benefit marketing strategies. But what to do?
Revel in raw aesthetics instead. Some more photographs. Kimm is a Norwegian photographer with a flashy site and good taste in cars. Two more galleries - earthy and someshots (which also has a good selection of links).