is the latest weblogger to pass verdict on NY's new Prada
store. The $40m store, designed by Rem Koolhaas, generated a large amount of press. A technical wonder, Koolhaas's firm OMA (and its associated research arm, AMO) has spent the past few years creating strategies, graphs, charts, diagrams and imagery for the Italian clothing firm, culminating in a $60 book-cum-catalogue
of the ongoing project. Perhaps we're just obsessed
with luxury goods
, as we're itching to visit - parts of it sound great
. Others, however, have not been terribly kind
: 'We were taught in the Army that "a battle plan rarely survives contact with the enemy." The new Prada store is like that: it's met the enemy, the enemy is us, and I'm not sure it can survive, at least as envisioned.'
At last year's Superhumanism
conference, RK demonstrated some nifty Prada graphics as part of a talk that focused on 'the end of architecture'. Prada, he noted, 'came to us with a commendable self-hatred'. The sheer volume of charts and diagrams generated by Rem's hyper-analytical approach produced some amusing parallels; The slender rendering of Africa on his Prada-specific World Map was due to the fact that the continent was 'not a big consumer of Prada'. The mind boggles.
- still 'opening soon'. So here's some Gucci