The point of no going back

More on big data: ‘To prod employees, Amazon has a powerful lever: more data than any retail operation in history. Its perpetual flow of real-time, ultradetailed metrics allows the company to measure nearly everything its customers do: what they put in their shopping carts, but do not buy; when readers reach the “abandon point” in a Kindle book; and what they will stream based on previous purchases. It can also tell when engineers are not building pages that load quickly enough, or when a vendor manager does not have enough gardening gloves in stock.’ We like the phrase ‘abandon point’ – in the future, this could be the flashpoint at which all culture exists. Related, Taylorism and Amazonians, how ‘rank and yank’ culture permeates all big organisations.

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