Blocks and drills

The recent partnership between Lego and Shell is causing ructions. However, Lego has had a partnership with Shell that goes back over 30 years before being replaced by the fictional Octan brand for sets like the Gas’n’Wash Express. The very Lego shell set, 325 in 1966, included a scale model of a tanker. By 1977, the 330 Service Station included beautiful little white bricks with a raised Shell logo, a rather tactile object if memory serves. Back in the glory days of the oil industry, Shell were also the sponsors of the Shell County Guides and the Shell Art Collection, which allied bucolic discovery with the private motor car.

This entry was posted in architecture, history, linkage. Bookmark the permalink.

Leave a Reply