Just what is it with cars and robots? Cast your mind back to the Mini transformer
, a wizard viral marketing wheeze that briefly captured the web's fickle imagination. Now Citroen
have gone one step further, using CGI to turn their new C4
into a dancing transformer
, choreographed by a chap called Marty Kudelka
. Nice CGI, but what does it mean? Something to do with the ongoing infantilisation of the automobile, perhaps.
This car-as-toy approach manifests itself in car design itself, epitomised by the supposedly funky, clip-on aesthetic of the Smart
car (although it's a moot point as to whether anyone has ever actually clipped on a new set of bodypanels to their car). But childhood, and memories of childhood, is also integral to the way in which cars are sold; via bright, colourful advertising (Renault's current Modus
- slogan 'grow up, what for?' - is a case in point, as is Mazda's 'Zoom' campaign) that evokes fun and frolics, portraying an adult purchase as a reward, a treat that perpetuates the aspirations and desires of childhood.
Other things. Organise your books by colour
/ Atlantis, The lost city that's always being found
) / The Big Smoker
(via moosifer jones
) / more mapping, this time with a decidedly political slant: the The Urban Archipelago